The 2010 Pirelli Calendar is out

The 2010 Pirelli Calendar is out, and to celebrate its debut, Pirelli Tyres released a preview of undated photos of the models (Daisy Lowe, Lily Cole, Rosie Huntingdon-Whiteley, Marloes Horst, Catherine McNeil, Georgina Stojiljkovic, Enriko Mihalik, and Miranda Kerr) at work with photographer Terry Richardson.

From its birth 46 years ago, the Pirelli calendar has been considered as one of most celebrated icons of corporate communication, at the same level of notoriety like the Ferrari logo or the Coca-Cola bottle and the classic “long P” of Pirelli.

Pirelli’s famous trade calendar was launched in London earlier this week, and it looks like 2010 will be a year filled with 30 photos of 11 nude models posing on a Brazilian beach. The edition was shot by Terry Richardson and one model called it “the best thing I’ve ever done in my whole life.”

The calendar was first shot in 1964 and is given as a corporate gift to a limited number of important Pirelli customers and celebrities. Past years have featured images of Sophia Loren, Naomi Campbell, Kate Moss, Karolina Kurkova and Heidi Klum.

> Pirelli Calendar 2011 (historic racing news)